Thanks to regulations promulgated under the JOBS Act of 2012, it is now possible to reach out to new investors to solicit interest for private placements under the SEC Rule 506(c) exemption. “General Solicitation” applies to communication with any investor with whom you as issuer, or your investment bankers, do not have a previous relationship.

Largely due to regulatory restrictions, issuers have employed the same traditional outreach strategies for decades. Now that changing regulations allow for more diverse marketing strategies under exemption 506(c), many issuers feel unequipped to take advantage of them.

Your task, in marketing securities to new investors, is to use technology to initiate a relationship with potential investors, NOT to replace that relationship.

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